Small Business Boost: SEO & Website Overhaul
With Turning Point Driver Training, we conducted a complete overhaul of their pre-existing website which hadn’t seen much love in previous years.
While the owner wanted to maintain a similar vibe, with a friendly & familiar face, our update aimed to modernize & help establish better search-engine rankings.
The strategy with Turning Point was to establish a new foundation for their online presence. Their pre-existing website had very little thought in regards to SEO, and most of the traffic was directed from other sources, such as referrals from previous customers.
As part of our strategy, we rebuilt the website from the ground-up, focusing on a seamless user experience. It was made in a way to simplify the process for clients to get in touch and find the information they were after.
Then, as part of the long-term SEO strategy, a plan was formed to target local searches and keywords, including write-ups and articles relating to local services.
After less than two weeks, Turning Point began ranking on the front-page of google, and after a month, Google began using Turning Point in their “Featured Snippets” program. This further boosted the brands ranking on google, and led to further leads.
“An immediate boost in search rankings, a boost in clients, and an inexpensive service.
A world of difference”
Turning Point Driver Training